About Birla Estate - Our Organisation & Our Real-Estate Services
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Our Organisation

With over 125 years of legacy, Aditya Birla Group forayed into real estate in 2016 with Aditya Birla Real Estate Limited (formerly Century Textiles and Industries Limited (CTIL) – the holding company of Birla Estates Private Limited.

In a short span of time Birla Estates has established itself as a brand of choice in the real estate industry. Birla Estates develops premium/higher mid-income residential housing. The company is developing owned land parcels (group owned and bought out) as well as projects through Joint Ventures with landowners. In the long term, the company is focused on developing world class residential, commercial and mixed-use properties and aims to be amongst the top 5 real estate companies in India. The company’s focus on efficiency in design, customer centricity, sustainability and execution excellence will differentiate its offerings from those of its competitors.

LIFEDESIGNED® is Birla Estates’ guiding philosophy of drawing inspiration from and influencing the lives they touch through their built environments which are meticulously perfected to understand, nurture and enrich lives from now till forever. They achieve this by partnering with a diverse set of experts who work together seamlessly to bring LIFEDESIGNED® alive.

The LIFEDESIGNED® philosophy can be experienced at multiple touch-points across all Birla Estates projects and reflects their continuous endeavor of pushing themselves to create spaces designed around life. For life.

The company is headquartered at Mumbai and currently has regional offices in Mumbai, NCR, Bangalore and Pune. The business has a well- established commercial portfolio with 2 grade-A commercial buildings located in Worli, Mumbai with ~6 lakh square feet of leasable area and a residential portfolio of multiple projects with area under development of 10 Lakh+ Sq.M.

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Our Vision

We will transform the perception of the Indian Real Estate sector by delivering an exceptional experience and creating value; at every level, for every stakeholder.

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Our Mission

We will provide an iconic brand experience aligned to our legacy by never compromising on transparency, commitment, quality and superior design.

Core Values

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Integrity

Fair, honest actions, high professionalism, and recognition.

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Agility

Constantly evolving to embrace and pioneer advances.

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Empathy

Emotional engagement drives, responsive endeavors, fulfilling stakeholder needs.

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Commitment

Value-centric actions and decisions, prioritizing all stakeholders.

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Seamlessness

Collaborative synergy fosters unity & diversity benefits.

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Speed

Efficiently optimizing through customer responsiveness.

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